Standing on a spot that we had seen many times in magazines and films about the Yosemitey valley, awe struck by the awesomness of this grande climby palace. Shoes in hand, we were psyched and ready to take on the big routes Yosemite had to offer, but alas, only passing through, we had to settle for some light bouldering.
Not being able to explore left us with a blue feeling and a desire to one day, not too far away, return and dedicate some time to learning the lines this deservedly famous venue has to offer. Rock Chief, we salute you!
THE STORY BEHIND THIS SUMMER’S COLLECTION
After an amazing trip to California, from San Fransciso, to Yosemite, then Monterey, Big Sur and more, we came back super inspired and started working on illustrations for our tees prints. We were so impressed with the grandeur of Yosemite and all the big wall climbing going on there, as well as the whole Native American history of the place, that we decided to create our first collection around that. Hence the ‘Totookahnulah’ tee, especially.
We’d like to tell you guys the story behind our tees production. As a small start-up company, it was a real challenge for us to find a good manufacturer, let alone one who works with GOTS (Global Organic Textile Standards) and Fairtrade cotton. It was very important to us to use organic and Fairtrade cotton from the start, as we wanted to have the most sustainable and fair approach as possible. However, most producers we were finding were asking us huge quantities and were not really willing to help a small company getting started. After months of research, we decided to go with a GOTS and Fairtrade certified manufacturer in Porto (Portugal), home of Port and some famous football teams apparently ;-S. This factory produced our best first sample and importantly, they were willing to help us start out.
So we went to visit the factory in Porto, it was great to meet the bosses, Dirk and Vitor, who we developed our collection with. They also told us all about the factory, which is a family-run business who cares about their people and the environment. They took us to meet their printer and we were shown the art of screen printing. We saw some of ours samples being printed . Because our prints are very detailed and have a lot of colours in them, it is a long process. This was great as we had never seen it first hand before. Plus to have our products coming out as the end result gave us a bit of a kick.